Solutions · For your workflow
A website project brief you can scope from.
The best website briefs describe what the site is failing to do, not the pages it should have. A brief form should draw that out, capture the publishing reality, and pin down the deadline and why it matters.
What to ask
What is the site failing to do right now — losing leads, hard to update, doesn’t reflect the business, launching something new? Who needs to act after visiting? What does the team publish with today? When must it be live, and why then? Budget range, optional.
See the form.
Design and web studios that need to understand the problem before quoting. Goal: Briefs complete enough to scope without a discovery call.
Qualification signals
- Problem the studio solves
- Publishing stack within capabilities
- Deadline achievable
What is the site failing to do right now?
Branch: losing leads · hard to update · doesn’t reflect the business · launching something new
Who needs to act after visiting the site?
What does the team use to publish today?
When does this need to be live, and why then?
Budget range (optional)
Name, company, work email
What happens next
Brief to Slack; owner replies with two scoping questions instead of a generic call.
What Formwink could learn
Which stated problems become won projects, and which missing answers most often force a discovery call.
Fit for a web studio
Problem the studio solves, publishing stack within capabilities, deadline achievable. Formwink assesses these on each brief and leaves the rest for a human. See how it qualifies inquiries without gatekeeping.
Common questions
What should a website project brief include?
Whether it is a new build or a rebuild, what the current site is failing to do, who needs to act after visiting, the pages and functionality expected, what brand assets and content already exist, the publishing stack, the launch date and its reason, an optional budget range, and who signs off.
Can a form really replace a discovery call?
Sometimes, and that is the stated goal of the template — briefs complete enough to scope without one. Where a call is still needed, the brief makes it a shorter and better call. Formwink does not pretend a form does the whole job.
Why ask why the deadline matters?
Because one question then produces two facts. A date with nothing behind it usually moves; a date tied to an event, a campaign or a contract usually does not, and that changes whether you can take the work.
Put this form to work
Every connector states how it connects, which way data moves, and whether it exists yet — three separate facts.
Keep exploring
Templates
Website project brief template
What the site is failing to do, who must act, publishing stack, deadline.
Solutions · For your workflow
Project inquiry form
Ask about the problem first, branch on the answer, and know which projects fit before the call.
Integrations
Webflow
Add Formwink to Webflow with an embed.
Build my website brief form
Formwink is in beta. Everyone who applies gets an invite — fit only orders who we talk to first.