{
  "name": "Formwink",
  "url": "https://formwink.ai",
  "description": "AI form builder for client intake and lead qualification.",
  "long_description": "Formwink builds inbound inquiry forms for agencies, consultancies, and service businesses. It starts from a profile of the business and the customers it wants, builds a problem-first form from that profile, checks each inquiry against criteria the owner set, and uses the owner’s own reviews and recorded outcomes to suggest changes. The objective is reviewed qualified inquiries per visitor, not submission count.",
  "status": "beta",
  "category": "AI form builder",
  "primary_audiences": [
    "agencies",
    "consultants",
    "service businesses",
    "B2B teams",
    "founder-led companies"
  ],
  "primary_use_cases": [
    "client intake forms",
    "lead qualification forms",
    "project inquiry forms",
    "website project brief forms",
    "request-a-quote forms",
    "Slack-connected forms",
    "HubSpot-connected forms",
    "webhook-based intake workflows"
  ],
  "not_for": [
    "Surveys and research instruments",
    "Payments or checkout",
    "Buying contact data, or scoring people automatically",
    "Automatically rejecting or scoring people",
    "Anything needing a login today"
  ],
  "caveats": [
    "No uplift statistics, testimonials, customer logos or performance claims.",
    "Every figure on the site derives from one synthetic 90-day sample for a fictional business, and is labelled as such.",
    "Beta: no public login, no sample workspace, no paid plan. Pricing shown is planned launch pricing.",
    "Integration availability is stated per connector and is not the same as \"built\"."
  ],
  "product_pages": [
    {
      "url": "https://formwink.ai/",
      "markdown_url": "https://formwink.ai/index.md"
    },
    {
      "url": "https://formwink.ai/how-it-learns",
      "markdown_url": "https://formwink.ai/how-it-learns.md"
    },
    {
      "url": "https://formwink.ai/templates",
      "markdown_url": "https://formwink.ai/templates.md"
    },
    {
      "url": "https://formwink.ai/integrations",
      "markdown_url": "https://formwink.ai/integrations.md"
    },
    {
      "url": "https://formwink.ai/pricing",
      "markdown_url": "https://formwink.ai/pricing.md"
    },
    {
      "url": "https://formwink.ai/beta",
      "markdown_url": "https://formwink.ai/beta.md"
    }
  ],
  "core_pages": [
    {
      "title": "AI form builder",
      "url": "https://formwink.ai/ai-form-builder",
      "markdown_url": "https://formwink.ai/ai-form-builder.md",
      "primary_keyword": "ai form builder",
      "page_type": "category",
      "intent": "commercial",
      "description": "Build smarter forms that qualify inbound leads, route submissions, and learn from reviewed outcomes. Formwink is an AI form builder for teams that need better intake."
    },
    {
      "title": "Client intake form",
      "url": "https://formwink.ai/client-intake-form",
      "markdown_url": "https://formwink.ai/client-intake-form.md",
      "primary_keyword": "client intake form",
      "page_type": "use_case",
      "intent": "commercial",
      "description": "Create client intake forms that collect the right details, qualify new inquiries, and send structured summaries to your team."
    },
    {
      "title": "Client intake form template",
      "url": "https://formwink.ai/client-intake-form-template",
      "markdown_url": "https://formwink.ai/client-intake-form-template.md",
      "primary_keyword": "client intake form template",
      "page_type": "template",
      "intent": "commercial",
      "description": "Use this client intake form template to collect project details, qualify fit, understand urgency, and route new inquiries."
    },
    {
      "title": "Lead qualification form builder",
      "url": "https://formwink.ai/lead-qualification-form-builder",
      "markdown_url": "https://formwink.ai/lead-qualification-form-builder.md",
      "primary_keyword": "lead qualification form builder",
      "page_type": "use_case",
      "intent": "commercial",
      "description": "Create lead qualification forms that identify fit, urgency, budget, and next steps before your team follows up."
    },
    {
      "title": "Project inquiry form",
      "url": "https://formwink.ai/project-inquiry-form",
      "markdown_url": "https://formwink.ai/project-inquiry-form.md",
      "primary_keyword": "project inquiry form",
      "page_type": "use_case",
      "intent": "commercial",
      "description": "Create project inquiry forms that collect context, budget, timeline, scope, and fit before your team responds."
    },
    {
      "title": "Website project brief",
      "url": "https://formwink.ai/website-project-brief",
      "markdown_url": "https://formwink.ai/website-project-brief.md",
      "primary_keyword": "website project brief",
      "page_type": "use_case",
      "intent": "commercial",
      "description": "Collect better website project briefs with questions about goals, scope, content, budget, timeline, and decision-making."
    },
    {
      "title": "Typeform alternative",
      "url": "https://formwink.ai/typeform-alternative",
      "markdown_url": "https://formwink.ai/typeform-alternative.md",
      "primary_keyword": "typeform alternative",
      "page_type": "alternative",
      "intent": "commercial-comparison",
      "description": "Looking for a Typeform alternative for inbound qualification? Formwink helps teams create smarter forms that structure, route, and learn from inquiries."
    },
    {
      "title": "Google Forms alternative",
      "url": "https://formwink.ai/google-forms-alternative",
      "markdown_url": "https://formwink.ai/google-forms-alternative.md",
      "primary_keyword": "google forms alternative",
      "page_type": "alternative",
      "intent": "commercial-comparison",
      "description": "Formwink is a Google Forms alternative for teams that need better intake, lead qualification, structured summaries, and routing."
    },
    {
      "title": "Slack form builder",
      "url": "https://formwink.ai/slack-form-builder",
      "markdown_url": "https://formwink.ai/slack-form-builder.md",
      "primary_keyword": "slack form builder",
      "page_type": "integration",
      "intent": "commercial",
      "description": "Create forms that send structured client intake and lead qualification summaries to Slack so your team can respond faster."
    },
    {
      "title": "HubSpot form builder",
      "url": "https://formwink.ai/hubspot-form-builder",
      "markdown_url": "https://formwink.ai/hubspot-form-builder.md",
      "primary_keyword": "hubspot form builder",
      "page_type": "integration",
      "intent": "commercial",
      "description": "Use Formwink with HubSpot-style lead workflows to collect better intake details, qualify inbound leads, and route structured submissions."
    },
    {
      "title": "Webflow form builder",
      "url": "https://formwink.ai/webflow-form-builder",
      "markdown_url": "https://formwink.ai/webflow-form-builder.md",
      "primary_keyword": "webflow form builder",
      "page_type": "integration",
      "intent": "commercial",
      "description": "Embed smarter intake and lead qualification forms on Webflow sites with Formwink."
    },
    {
      "title": "Form builder with webhooks",
      "url": "https://formwink.ai/form-builder-with-webhooks",
      "markdown_url": "https://formwink.ai/form-builder-with-webhooks.md",
      "primary_keyword": "form builder with webhooks",
      "page_type": "workflow",
      "intent": "commercial",
      "description": "Build forms that send structured lead and client intake data through webhooks to your internal tools and workflows."
    }
  ],
  "templates": [
    {
      "name": "Studio project inquiry",
      "url": "https://formwink.ai/templates/agency-client-inquiry",
      "markdown_url": "https://formwink.ai/templates/agency-client-inquiry.md",
      "for": "AI, automation, and digital studios taking project inquiries",
      "goal": "Reviewed qualified inquiries per visitor"
    },
    {
      "name": "Website project brief",
      "url": "https://formwink.ai/templates/website-project-brief",
      "markdown_url": "https://formwink.ai/templates/website-project-brief.md",
      "for": "Design and web studios that need to understand the problem before quoting",
      "goal": "Briefs complete enough to scope without a discovery call"
    },
    {
      "name": "Fractional leadership inquiry",
      "url": "https://formwink.ai/templates/fractional-leadership-inquiry",
      "markdown_url": "https://formwink.ai/templates/fractional-leadership-inquiry.md",
      "for": "Fractional CFO, CMO, COO, and RevOps consultants",
      "goal": "Engagements with companies at the right stage"
    },
    {
      "name": "Request a quote",
      "url": "https://formwink.ai/templates/request-a-quote",
      "markdown_url": "https://formwink.ai/templates/request-a-quote.md",
      "for": "Trades, installers, and local service firms quoting fixed-scope work",
      "goal": "Quotes sent to inquiries the business can actually serve"
    },
    {
      "name": "Book a working session",
      "url": "https://formwink.ai/templates/book-a-working-session",
      "markdown_url": "https://formwink.ai/templates/book-a-working-session.md",
      "for": "Consultants and coaches who sell a paid first session",
      "goal": "Sessions booked with people who fit, that are then held"
    },
    {
      "name": "Guide download",
      "url": "https://formwink.ai/templates/guide-download",
      "markdown_url": "https://formwink.ai/templates/guide-download.md",
      "for": "Consultancies and studios offering a guide, checklist, or benchmark",
      "goal": "Downloads by people who match the ideal customer"
    }
  ],
  "integrations": [
    {
      "name": "Email",
      "url": "https://formwink.ai/integrations/email",
      "markdown_url": "https://formwink.ai/integrations/email.md",
      "method": "Native",
      "direction": "Send and receive",
      "availability": "Design preview",
      "not_implied": "A Gmail or Outlook account integration."
    },
    {
      "name": "Slack",
      "url": "https://formwink.ai/integrations/slack",
      "markdown_url": "https://formwink.ai/integrations/slack.md",
      "method": "Native",
      "direction": "Send and receive",
      "availability": "Design preview",
      "not_implied": "Reading channel history or messages."
    },
    {
      "name": "Google Sheets",
      "url": "https://formwink.ai/integrations/google-sheets",
      "markdown_url": "https://formwink.ai/integrations/google-sheets.md",
      "method": "Native",
      "direction": "Send",
      "availability": "Design preview",
      "not_implied": "Edits in the sheet flowing back into Formwink."
    },
    {
      "name": "HubSpot",
      "url": "https://formwink.ai/integrations/hubspot",
      "markdown_url": "https://formwink.ai/integrations/hubspot.md",
      "method": "Native",
      "direction": "Send and receive",
      "availability": "Private beta",
      "not_implied": "A universal two-way sync, or that every deal on a contact came from the latest submission."
    },
    {
      "name": "Webhooks + outcome API",
      "url": "https://formwink.ai/integrations/webhooks",
      "markdown_url": "https://formwink.ai/integrations/webhooks.md",
      "method": "Native",
      "direction": "Send and receive",
      "availability": "Design preview",
      "not_implied": "That an accepted webhook means everything downstream succeeded."
    },
    {
      "name": "Website embed + hosted link",
      "url": "https://formwink.ai/integrations/website-embed",
      "markdown_url": "https://formwink.ai/integrations/website-embed.md",
      "method": "Embed guide",
      "direction": "Receive",
      "availability": "Design preview",
      "not_implied": "Native apps or plugins for any platform."
    },
    {
      "name": "Webflow",
      "url": "https://formwink.ai/integrations/webflow",
      "markdown_url": "https://formwink.ai/integrations/webflow.md",
      "method": "Embed guide",
      "direction": "Receive",
      "availability": "Design preview",
      "not_implied": "A native Webflow app."
    },
    {
      "name": "Framer",
      "url": "https://formwink.ai/integrations/framer",
      "markdown_url": "https://formwink.ai/integrations/framer.md",
      "method": "Embed guide",
      "direction": "Receive",
      "availability": "Design preview",
      "not_implied": "A native Framer component or marketplace listing."
    },
    {
      "name": "WordPress",
      "url": "https://formwink.ai/integrations/wordpress",
      "markdown_url": "https://formwink.ai/integrations/wordpress.md",
      "method": "Embed guide",
      "direction": "Receive",
      "availability": "Design preview",
      "not_implied": "An approved WordPress plugin."
    },
    {
      "name": "Zapier",
      "url": "https://formwink.ai/integrations/zapier",
      "markdown_url": "https://formwink.ai/integrations/zapier.md",
      "method": "Via webhook",
      "direction": "Send and receive",
      "availability": "Design preview",
      "not_implied": "A native Zapier app, or that a Formwink subscription includes the Zapier plan Catch Hook requires."
    },
    {
      "name": "Make",
      "url": "https://formwink.ai/integrations/make",
      "markdown_url": "https://formwink.ai/integrations/make.md",
      "method": "Via webhook",
      "direction": "Send and receive",
      "availability": "Design preview",
      "not_implied": "A native Make app."
    },
    {
      "name": "n8n",
      "url": "https://formwink.ai/integrations/n8n",
      "markdown_url": "https://formwink.ai/integrations/n8n.md",
      "method": "Via webhook",
      "direction": "Send and receive",
      "availability": "Design preview",
      "not_implied": "A native n8n node."
    },
    {
      "name": "People Data Labs",
      "url": "https://formwink.ai/integrations/people-data-labs",
      "markdown_url": "https://formwink.ai/integrations/people-data-labs.md",
      "method": "Native",
      "direction": "Send and receive",
      "availability": "Planned",
      "not_implied": "That enriched values are verified, or that they affect fit. Enrichment adds context a reviewer can read; it never sets a fit label, never disqualifies an inquiry, and is never treated as something the respondent told you."
    },
    {
      "name": "Calendly",
      "url": "https://formwink.ai/integrations/calendly",
      "markdown_url": "https://formwink.ai/integrations/calendly.md",
      "method": "Native",
      "direction": "Receive",
      "availability": "Planned",
      "not_implied": "Meeting attendance or revenue."
    },
    {
      "name": "Pipedrive",
      "url": "https://formwink.ai/integrations/pipedrive",
      "markdown_url": "https://formwink.ai/integrations/pipedrive.md",
      "method": "Native",
      "direction": "Send and receive",
      "availability": "Planned",
      "not_implied": "Universal sync."
    },
    {
      "name": "Airtable",
      "url": "https://formwink.ai/integrations/airtable",
      "markdown_url": "https://formwink.ai/integrations/airtable.md",
      "method": "Native",
      "direction": "Send",
      "availability": "Planned",
      "not_implied": "Two-way sync."
    },
    {
      "name": "Zapier (native app)",
      "url": "https://formwink.ai/integrations/zapier-native",
      "markdown_url": "https://formwink.ai/integrations/zapier-native.md",
      "method": "Native",
      "direction": "Send and receive",
      "availability": "Planned",
      "not_implied": "Availability before the webhook recipe."
    },
    {
      "name": "Salesforce",
      "url": "https://formwink.ai/integrations/salesforce",
      "markdown_url": "https://formwink.ai/integrations/salesforce.md",
      "method": "Native",
      "direction": "Send and receive",
      "availability": "Later",
      "not_implied": "That internal Salesforce experience equals a shipped self-serve connector."
    },
    {
      "name": "Cal.com",
      "url": "https://formwink.ai/integrations/cal-com",
      "markdown_url": "https://formwink.ai/integrations/cal-com.md",
      "method": "Native",
      "direction": "Receive",
      "availability": "Later",
      "not_implied": "Attendance."
    },
    {
      "name": "Notion",
      "url": "https://formwink.ai/integrations/notion",
      "markdown_url": "https://formwink.ai/integrations/notion.md",
      "method": "Native",
      "direction": "Send",
      "availability": "Later",
      "not_implied": "Two-way sync."
    },
    {
      "name": "Mailchimp · Kit · Brevo",
      "url": "https://formwink.ai/integrations/email-marketing",
      "markdown_url": "https://formwink.ai/integrations/email-marketing.md",
      "method": "Native",
      "direction": "Send",
      "availability": "Later",
      "not_implied": "Adding every respondent to marketing."
    },
    {
      "name": "Microsoft Teams",
      "url": "https://formwink.ai/integrations/microsoft-teams",
      "markdown_url": "https://formwink.ai/integrations/microsoft-teams.md",
      "method": "Native",
      "direction": "Send",
      "availability": "Later",
      "not_implied": "Slack-parity feedback on day one."
    },
    {
      "name": "GA4 / GTM · PostHog",
      "url": "https://formwink.ai/integrations/analytics",
      "markdown_url": "https://formwink.ai/integrations/analytics.md",
      "method": "Native",
      "direction": "Send",
      "availability": "Later",
      "not_implied": "That Formwink needs your analytics to understand its own forms."
    },
    {
      "name": "Squarespace · Wix",
      "url": "https://formwink.ai/integrations/squarespace-wix",
      "markdown_url": "https://formwink.ai/integrations/squarespace-wix.md",
      "method": "Embed guide",
      "direction": "Receive",
      "availability": "Later",
      "not_implied": "Native apps."
    }
  ],
  "pages": [
    {
      "path": "/",
      "markdown": "/index.md"
    },
    {
      "path": "/ai-form-builder",
      "markdown": "/ai-form-builder.md"
    },
    {
      "path": "/beta",
      "markdown": "/beta.md"
    },
    {
      "path": "/client-intake-form",
      "markdown": "/client-intake-form.md"
    },
    {
      "path": "/client-intake-form-template",
      "markdown": "/client-intake-form-template.md"
    },
    {
      "path": "/form-builder-with-webhooks",
      "markdown": "/form-builder-with-webhooks.md"
    },
    {
      "path": "/google-forms-alternative",
      "markdown": "/google-forms-alternative.md"
    },
    {
      "path": "/how-it-learns",
      "markdown": "/how-it-learns.md"
    },
    {
      "path": "/hubspot-form-builder",
      "markdown": "/hubspot-form-builder.md"
    },
    {
      "path": "/integrations",
      "markdown": "/integrations.md"
    },
    {
      "path": "/lead-qualification-form-builder",
      "markdown": "/lead-qualification-form-builder.md"
    },
    {
      "path": "/pricing",
      "markdown": "/pricing.md"
    },
    {
      "path": "/project-inquiry-form",
      "markdown": "/project-inquiry-form.md"
    },
    {
      "path": "/slack-form-builder",
      "markdown": "/slack-form-builder.md"
    },
    {
      "path": "/templates",
      "markdown": "/templates.md"
    },
    {
      "path": "/typeform-alternative",
      "markdown": "/typeform-alternative.md"
    },
    {
      "path": "/webflow-form-builder",
      "markdown": "/webflow-form-builder.md"
    },
    {
      "path": "/website-project-brief",
      "markdown": "/website-project-brief.md"
    }
  ],
  "llms_txt": "https://formwink.ai/llms.txt",
  "llms": "https://formwink.ai/llms.txt",
  "sitemap": "https://formwink.ai/sitemap.xml",
  "contact": {
    "sales": "hello@formwink.ai",
    "support": "support@formwink.ai"
  },
  "generated_at": "2026-09-05T18:01:33.014Z"
}