Free
$0forever
No card needed
Planned launch pricing. Free during the beta.
Simple pricing. Value from the first form.
ICP-informed questions and fit explanations from day one. Insights and recommendations as your form gathers evidence.
Pro
$19/ month
Or $190 billed annually
Planned launch pricing. Free during the beta.
Planned launch pricing. Formwink is in beta; paid plans are not yet available and terms may change.
What each plan includes
| Feature | Free | Pro |
|---|---|---|
| Published forms | 1 published form | 10 published forms |
| Submissions per month | 100 submissions / month | 1,000 submissions / month |
| Intelligence per month | Fit checks on every submission · 10 AI briefs / month | Fit checks on every submission · 100 AI briefs / month |
| ICP | One editable profile | Profile with version history and richer controls |
| Intelligence | Fit explanations and basic feedback | Conversion insights and reviewable form recommendations |
| Delivery | Slack and email | Slack, email, routing, and webhooks |
| Branding | Made with Formwink badge | Branding removable |
- Criteria-based fit checks run on every submission in your plan. An AI brief is the written summary and explanation for a lead; briefs are metered separately and are not third-party enrichment.
- Reaching the AI brief allowance never drops submissions or fit checks while submission allowance remains.
- Insights and experiments are product previews where implementation is not yet verified. Automatic experimentation is not included in Pro.
- Final generation limits, overage behavior, and future tiers are implementation decisions.
Before you ask
Does Formwink change my form on its own?
No. Recommendations wait for your review. A change becomes a new version only when you approve it, and any version can be rolled back as another version.
What does “learning” actually use?
Your ideal customer profile, form behavior on your own forms, your reviewed qualification labels, and outcomes you record or connect. Learning is specific to your workspace.
Does the AI decide who is a good lead?
It explains how an inquiry matches criteria you set and flags what is unknown. You confirm or correct it. No inquiry is rejected automatically.
Do I need a CRM or Slack?
No. Email delivery and manual outcome entry are enough to start. Slack, webhooks, and CRM connections are optional.
Free while we’re in beta.
No card, no paid plans yet. Everyone who applies gets an invite.