Product
Lead qualification you can read.
Every inquiry arrives with a fit assessment against criteria you set: what matched, what didn’t, what is still unknown. Service fit stays separate from commercial qualification, and nothing is rejected automatically.
Criterion-level reasons
Not a score. Each criterion shows the fact, the reason, and whether it is known.
Unknown is allowed
An undecided budget stays unknown. It is never counted against the prospect.
Your review is the record
Predicted fit next to your call. One tap corrects it, and that is what the workspace learns from.
See the form.
Sample data · Loomwork, an AI and automation studioWhy? Opens on the problem, not on a service list. The answer picks the branch.
Why? Compared with the tools Loomwork has approved for delivery.
Why? Repeatability is what makes an automation worth building.
Why? “Help scoping a first project” is a fine answer. Budget isn’t the qualification story.
Common questions
What makes a lead qualification form different from a contact form?
The questions are chosen by the criteria rather than by convention. A contact form asks for a message and produces a paragraph someone has to interpret; a qualification form asks the specific things that would change your answer, and produces something a reviewer can act on.
Should low-fit leads be rejected automatically?
No, and Formwink will not do it. A low-fit read is a reason to respond differently or later, not a reason to drop someone. There is no path in the product that rejects a submission on its own.
Does an unknown budget count against a prospect?
No. Unknown is a recorded state, not a zero. A request that is squarely the work you do, with the budget still undecided, is still squarely the work you do — collapsing those two facts into one score is how good inquiries get buried.
Can bought data set the fit label?
Never. Company context can be attached to a brief for a reviewer to read, labelled with its source and the date it was fetched. It does not set a fit label, does not disqualify anyone, and is never presented as something the respondent told you.
Put this form to work
Every connector states how it connects, which way data moves, and whether it exists yet — three separate facts.
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Client intake form
Structure the first conversation so the right clients get a fast, informed reply.
Product
How Formwink learns
Understand → Build → Qualify → Learn → Improve.
Integrations
HubSpot
Send inquiries to HubSpot. Bring their outcomes back.
Build a form that qualifies
Formwink is in beta. Everyone who applies gets an invite — fit only orders who we talk to first.