Product
An AI form builder that starts with your customer.
Describe your business or paste your website. Formwink drafts a profile and an ideal customer, then recommends a form where every question has a reason. Nothing it guesses counts until you confirm it.
Business profile first
Website-derived suggestions are labelled and reviewed. The profile is yours, not a guess.
Questions with a reason
“Why this question?” on every field. Approved branches, not improvisation.
Learns from your reviews
Your qualification decisions are the record. Suggestions arrive with evidence and wait for approval.
See the form.
Sample data · Loomwork, an AI and automation studioWhy? Opens on the problem, not on a service list. The answer picks the branch.
Why? Compared with the tools Loomwork has approved for delivery.
Why? Repeatability is what makes an automation worth building.
Why? “Help scoping a first project” is a fine answer. Budget isn’t the qualification story.
Common questions
What is an AI form builder?
A form builder that uses a model to help write and adapt the form, not only to render it. That covers three different things across products: drafting questions from a prompt, branching on an answer, and interpreting a submission after it arrives. Formwink does all three, and the third is what it is built around.
Does it write the form for me?
It drafts one, from your business profile rather than from a blank field list. Every question is editable, and everything derived from your website is labelled as a suggestion until you confirm it.
Can it qualify leads automatically?
It assesses and explains fit automatically. It does not decide. Each inquiry arrives with the reasoning and the unknowns shown, and a person confirms or corrects it — that correction is what the workspace learns from. Nothing is rejected without human judgement.
Where do submissions go?
Slack, email, Google Sheets, HubSpot, or a webhook. Each connector states its method, direction and availability separately on its own page, so you can see what exists today rather than inferring it.
Put this form to work
Every connector states how it connects, which way data moves, and whether it exists yet — three separate facts.
Keep exploring
Product
Lead qualification
Understand which inquiries deserve attention, and why.
Product
How Formwink learns
Understand → Build → Qualify → Learn → Improve.
Solutions · For your workflow
Client intake form
Structure the first conversation so the right clients get a fast, informed reply.
Compare
Typeform alternative
Conversational forms versus forms that qualify. When each is the better choice.
Build my first form
Formwink is in beta. Everyone who applies gets an invite — fit only orders who we talk to first.