Templates · Studios & agencies
Website project brief
For design and web studios that need to understand the problem before quoting.
Success goal
Briefs complete enough to scope without a discovery call
What it asks
Problem first, then follow-ups that fit the answer. Branches are shown inline rather than as a separate flow chart.
What is the site failing to do right now?
Branch: losing leads · hard to update · doesn’t reflect the business · launching something new
Who needs to act after visiting the site?
What does the team use to publish today?
When does this need to be live, and why then?
Budget range (optional)
Name, company, work email
Qualification criteria
These are the fit checks. Everything else is for the brief, and unknown answers stay unknown.
- Problem the studio solves
- Publishing stack within capabilities
- Deadline achievable
What happens next
Brief to Slack; owner replies with two scoping questions instead of a generic call.
What could be learned
Which stated problems become won projects, and which missing answers most often force a discovery call.
Could be — not will be. Learning needs your reviews and recorded outcomes.