Templates · Marketing

Guide download

For consultancies and studios offering a guide, checklist, or benchmark.

Success goal

Downloads by people who match the ideal customer

What it asks

Problem first, then follow-ups that fit the answer. Branches are shown inline rather than as a separate flow chart.

  1. Work email

  2. What describes you best?

  3. What are you working on right now? (optional)

Qualification criteria

These are the fit checks. Everything else is for the brief, and unknown answers stay unknown.

  • Self-described segment in the profile

What happens next

Email delivers the guide; owner is notified of profile matches only. A download is not permission to subscribe.

What could be learned

Whether one optional question changes completion, and which segments later start real conversations.

Could be — not will be. Learning needs your reviews and recorded outcomes.