Integrations · Enrichment

People Data Labs

Company context on a brief, from the work email they already gave you.

  • Method: Native
  • Direction: Send and receive
  • Availability: Planned

Queued, not built. There is no date.

What it does

Look up firmographic context — company size, industry, location — from the domain on a submitted work email, and attach it to the lead brief. Runs on submission, is rate-limited, and is skipped entirely for free-mail domains.

What comes back

Company attributes attached to the brief, each labelled with its source and the date it was fetched.

Not implied

That enriched values are verified, or that they affect fit. Enrichment adds context a reviewer can read; it never sets a fit label, never disqualifies an inquiry, and is never treated as something the respondent told you.

Delivery is not an outcome

An accepted webhook, a posted Slack message, or a created CRM contact means the send succeeded. It does not mean anything downstream worked, and it certainly does not mean the inquiry became a customer. Formwink keeps receipt, human qualification, and recorded outcome as three separate facts.

Formwink is in beta.

Connectors ship in the order beta users ask for them.