# Website Project Brief Form for Web Studios | Formwink

> Collect a website brief complete enough to scope from: what the site is failing to do, who must act, the publishing stack, the deadline and why it matters.

Source: https://formwink.ai/website-project-brief

Solutions · For your workflow

# A website project brief you can scope from.

The best website briefs describe what the site is failing to do, not the pages it should have. A brief form should draw that out, capture the publishing reality, and pin down the deadline and why it matters.

[Build my website brief form](/beta?source_page=%2Fwebsite-project-brief&intent=website_brief&template=website-project-brief) [Open the template](/templates/website-project-brief)

## What to ask

What is the site failing to do right now — losing leads, hard to update, doesn’t reflect the business, launching something new? Who needs to act after visiting? What does the team publish with today? When must it be live, and why then? Budget range, optional.

## See the form.

Design and web studios that need to understand the problem before quoting. Goal: Briefs complete enough to scope without a discovery call.

Qualification signals

- Problem the studio solves
- Publishing stack within capabilities
- Deadline achievable

[Build my website brief form](/beta?source_page=%2Fwebsite-project-brief&intent=website_brief&template=website-project-brief) [Open the template](/templates/website-project-brief)

Website project brief · Studios & agencies Sample

- 1 What is the site failing to do right now?
- 2 Branch: losing leads · hard to update · doesn’t reflect the business · launching something new
- 3 Who needs to act after visiting the site?
- 4 What does the team use to publish today?
- 5 When does this need to be live, and why then?
- 6 Budget range (optional)
- 7 Name, company, work email

What happens next

Brief to Slack; owner replies with two scoping questions instead of a generic call.

What Formwink could learn

Which stated problems become won projects, and which missing answers most often force a discovery call.

## Fit for a web studio

Problem the studio solves, publishing stack within capabilities, deadline achievable. Formwink assesses these on each brief and leaves the rest for a human. See how it [qualifies inquiries](/lead-qualification-form-builder) without gatekeeping.

## Put it on the site

Most briefs are collected on the studio’s own site. Install with the [Webflow](/integrations/webflow) guide or any embed, send the brief to [Slack](/integrations/slack) , and let reviews inform the next version of the questions.

## Common questions

### What should a website project brief include?

Whether it is a new build or a rebuild, what the current site is failing to do, who needs to act after visiting, the pages and functionality expected, what brand assets and content already exist, the publishing stack, the launch date and its reason, an optional budget range, and who signs off.

### Can a form really replace a discovery call?

Sometimes, and that is the stated goal of the template — briefs complete enough to scope without one. Where a call is still needed, the brief makes it a shorter and better call. Formwink does not pretend a form does the whole job.

### Why ask why the deadline matters?

Because one question then produces two facts. A date with nothing behind it usually moves; a date tied to an event, a campaign or a contract usually does not, and that changes whether you can take the work.

## Put this form to work

Every connector states how it connects, which way data moves, and whether it exists yet — three separate facts.

[Integrations W Webflow Add Formwink to Webflow with an embed.](/integrations/webflow) [Integrations S Slack A structured brief in your channel, with one-tap feedback.](/integrations/slack)

## Keep exploring

[Templates Website project brief template What the site is failing to do, who must act, publishing stack, deadline.](/templates/website-project-brief) [Solutions · For your workflow Project inquiry form Ask about the problem first, branch on the answer, and know which projects fit before the call.](/project-inquiry-form) [Integrations Webflow Add Formwink to Webflow with an embed.](/integrations/webflow)

## Build my website brief form

Formwink is in beta. Everyone who applies gets an invite — fit only orders who we talk to first.

[Join the beta](/beta?source_page=%2Fwebsite-project-brief&intent=website_brief&template=website-project-brief) [Open the template](/templates/website-project-brief)

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