# Website project brief template — Formwink

> Website project brief: a form template for Design and web studios that need to understand the problem before quoting. Goal: Briefs complete enough to scope without a discovery call.

Source: https://formwink.ai/templates/website-project-brief

Templates · Studios & agencies

# Website project brief

For design and web studios that need to understand the problem before quoting.

Success goal

Briefs complete enough to scope without a discovery call

[Use this template](/beta?source_page=%2Ftemplates%2Fwebsite-project-brief&intent=website_brief&template=website-project-brief)

## What it asks

Problem first, then follow-ups that fit the answer. Branches are shown inline rather than as a separate flow chart.

- 1 What is the site failing to do right now?
- 2 Branch: losing leads · hard to update · doesn’t reflect the business · launching something new
- 3 Who needs to act after visiting the site?
- 4 What does the team use to publish today?
- 5 When does this need to be live, and why then?
- 6 Budget range (optional)
- 7 Name, company, work email

### Qualification criteria

These are the fit checks. Everything else is for the brief, and unknown answers stay unknown.

- Problem the studio solves
- Publishing stack within capabilities
- Deadline achievable

### What happens next

Brief to Slack; owner replies with two scoping questions instead of a generic call.

### What could be learned

Which stated problems become won projects, and which missing answers most often force a discovery call.

Could be — not will be. Learning needs your reviews and recorded outcomes.

## Put this form to work

Where the completed form goes. Method, direction and availability are stated separately on every connector.

[Integrations W Webflow Add Formwink to Webflow with an embed.](/integrations/webflow) [Integrations S Slack A structured brief in your channel, with one-tap feedback.](/integrations/slack)

## Keep exploring

[Solutions · For your workflow Website project brief Get a brief complete enough to scope without a discovery call.](/website-project-brief) [Templates Studio project inquiry template The Loomwork form: problem-first, branching, service fit before budget.](/templates/agency-client-inquiry) [Integrations Webflow Add Formwink to Webflow with an embed.](/integrations/webflow)

## Other templates

[Consultancies Client intake form Reviewed qualified intakes per visitor](/templates/client-intake-form-template) [Studios & agencies Studio project inquiry Reviewed qualified inquiries per visitor](/templates/agency-client-inquiry) [Consultancies Fractional leadership inquiry Engagements with companies at the right stage](/templates/fractional-leadership-inquiry)

[Use this template](/beta?source_page=%2Ftemplates%2Fwebsite-project-brief&intent=website_brief&template=website-project-brief) [All templates](/templates)