# Pricing — Formwink

> ICP-informed questions and fit explanations from day one. Insights and recommendations as your form gathers evidence. Planned launch pricing. Formwink is in beta; paid plans are not yet available and terms may change.

Source: https://formwink.ai/pricing

# Simple pricing. Value from the first form.

ICP-informed questions and fit explanations from day one. Insights and recommendations as your form gathers evidence.

### Free

$0 forever

No card needed

[Join the beta](/beta)

Planned launch pricing. Free during the beta.

### Pro

$19 / month

Or $190 billed annually

[Join the beta](/beta)

Planned launch pricing. Free during the beta.

Planned launch pricing. Formwink is in beta; paid plans are not yet available and terms may change.

## What each plan includes

Feature Free Pro

Published forms 1 published form 10 published forms

Submissions per month 100 submissions / month 1,000 submissions / month

Intelligence per month Fit checks on every submission · 10 AI briefs / month Fit checks on every submission · 100 AI briefs / month

ICP One editable profile Profile with version history and richer controls

Intelligence Fit explanations and basic feedback Conversion insights and reviewable form recommendations

Delivery Slack and email Slack, email, routing, and webhooks

Branding Made with Formwink badge Branding removable

- · Criteria-based fit checks run on every submission in your plan. An AI brief is the written summary and explanation for a lead; briefs are metered separately and are not third-party enrichment.
- · Reaching the AI brief allowance never drops submissions or fit checks while submission allowance remains.
- · Insights and experiments are product previews where implementation is not yet verified. Automatic experimentation is not included in Pro.
- · Final generation limits, overage behavior, and future tiers are implementation decisions.

## Before you ask

### Does Formwink change my form on its own?

No. Recommendations wait for your review. A change becomes a new version only when you approve it, and any version can be rolled back as another version.

### What does “learning” actually use?

Your ideal customer profile, form behavior on your own forms, your reviewed qualification labels, and outcomes you record or connect. Learning is specific to your workspace.

### Does the AI decide who is a good lead?

It explains how an inquiry matches criteria you set and flags what is unknown. You confirm or correct it. No inquiry is rejected automatically.

### Do I need a CRM or Slack?

No. Email delivery and manual outcome entry are enough to start. Slack, webhooks, and CRM connections are optional.

## Free while we’re in beta.

No card, no paid plans yet. Everyone who applies gets an invite.

[Join the beta](/beta)